Best New Products of the 64th PGA Merchandise Show PDF Print E-mail



By Jason Bruno

Orlando, Florida - The 64th PGA Show finished up just over a week ago, and

as usual we kicked off our show week with the innovative folks from Tour Edge

/Exotics at the spectacular Lake Nona Country Club. While other media sources

contemplate whether the show is on an up swing or is in decline, we celebrate

the gathering of golf industry professionals and media.


The products featured are those that impressed us the most. This year we covered

more companies than ever before, and bring you our most comprehensive coverage





This year's Tour Edge Media event was held at the magnificent Lake Nona

Country Club. There aren't many days when the golf writers all convene in

one place, especially in a setting such as this. Certainly was one of those

days that won't soon be forgotten. Although high winds made scoring tough,

Lake Nona shined.





The scene moved from Demo Day at OCN on Tuesday to the Orange

County Convention Center on Wednesday. 40,000 industry professionals

from 84 countries gathered to see the latest products from over 1,000

companies (including 271 new companies to the show).











Tour Edge /Exotics

Exotics, well known for their exceptional metalwoods, introduced the

new EX10 line in Orlando. Featuring HT980 steel cup face technology

and its newly designed slip-stream sole rails (re-designed to be

shallower and more compact for smoother club/turf interaction).

Throw in the stock Graphite Design Tour AD shaft and you have a

winner. Big thumbs up here.




Exotics XJ1 is a lightweight high launching big distance metalwoods

line for the moderate to slower swing speed player looking to gain

some extra length off the tee. Featuring a carbon crown and 9-1-1

titanium chasis which allows the walls of the clubhead to be thinner

and more responsive to shots hit by players with less than tour player

swing speeds, the XJ1 offers a super-lightweight high performance

product and at a premium price tag - $699








Callaway seems to have the new club with the most buzz at the moment

- the EPIC driver. The booth display (shown above) was a celebration of

the brand's recent resurgence.






By now you've probably seen the chevron's new EPIC metalwoods line

featuring "Jailbreak" technology. In fact, Callaway Metalwoods Senior

Manager of R&D Evan Gibbs told us "The EPIC line was 3 years in the

works before being launched this year. Jailbreak technology consists

of two titanium rods that connect the crown to the sole, minimizing

the amount the clubhead body flexes at impact - this allows the face to

flex more freely. Jailbreak improves the efficiency of the energy transfer

between the clubhead and golf ball generating more ballspeed."





More on EPIC from Evan Gibbs:

"Both the standard Epic and Sub Zero versions are 460cc high MOI drivers,

but the standard model has an adjustable perimeter weight (17 grams)

allowing players to dial in their shot shape. The SubZero is the lower

spinning model that focuses on trajectory control. There are two inter-

changeable weights (12 grams/2 grams) on the sole that can be flipped

back and fourth and used in tandem to dial in launch and spin." $499








The new Odyssey O Works putter was a big hit at the show. O Works

features a microhinge insert that creates friction at impact that lifts

and propels the ball forward reducing skid and creating a quicker

forward roll. $229








The F7 and F7+

are Cobra's latest

innovation in drivers

and fairway metals.

According to Jose

Miraflor from

Cobra Golf: The F7

is the companies

largest driver

clubhead ever

created. F7 features

a moveable 12 gram

weight for

adjustable CG.

F7+ is a more

compact version for

those high skilled

players who prefer a

deeper face and like

to shape their shots.

F7 comes in gloss

finish, F7+ satin





A serious upgrade included in all Cobra drivers this year is their Connect

System (powered by Arccos). The Connect sensor allows you to track all

of your drives via the Arccos driver app. For the gearhead concerned about

how the Connect sensor affects swingweight - it adds an extra 1/4" to the

grip end, therefore nulifying any swingweight issues by the 4 gram Connect

sensor. The Connect sensor has a 10 year battery life in standby mode,

3 years in continuous sunlight. The moment the driver is pulled from

the bag during the daytime, it activates and knows it's go time. The app

includes 40k golf courses. No more guessing on how far you drive it,

instant feedback is here for good! At $349 for the F7 and $399 for F7+

Cobra may have the best new driver value on the market for 2017.





Bryson DeChambeau and I discussed his one length irons at Hilton Head

early last season and how Cobra R&D would have their hands full creating

his set. Well the Cobra one length F7 irons are now available. This is one

review were looking forward to in 2017. Stay tuned...





Cobra's new PUR wedges are made from supersoft 304 stainless, and

the kicker is, it's a polished satin wedge that doesn't rust. So no more

dirty orange towels after wiping off your tour wedge. All the "Trusty"

minus the "Rusty". $119








The industry leader lit the show on fire with their Wednesday morning

announcement of the Tiger Woods signing to an equipment contract. We

were on hand as TMAG leader David Abeles grabbed the attention of

the entire golf media on hand in Orlando. Despite rumors of TaylorMade

being sold in recent months, the company seems to have regained industry

momentum after a huge 2016 campaign with the creation of the M Family

of metalwoods.



The 2nd edition of TaylorMade's M metalwoods were launched

in West Palm Beach back in early December, but for the rest of the

golf world, the PGA Show was the introduction. M1 is back with a

refined design and new trim colors. Red trim is out, and lime green

is in. More importantly, the M1 features a more aerodynamic T-

track and moveable weight that extends all the way to the back

end of the clubhead (for more forgiveness). The new model has

43% more carbon fiber (located on the toe side of the sole) allowing

for weight to be moved to the perimeter and thus creating an even

higher MOI than the 2016 model. $499



M2 has also been refined for 2017. The new M2 features advanced

geometry for added forgiveness and more distance. Also Geocoustic

technology for an enhanced sound and feel at impact. $399





A thin topline, TaylorMade 770 irons feature a narrow sole and minimal

offset that better players prefer. The face and hosel are forged from

1025 carbon steel. Weight saved by making the hosel shorter and the

face thinner was redistributed into a 70-gram tungsten bar in the back

of the long/mid irons (3 thru 7 iron) - $1200 (TaylorMade's 750 irons

offer similar styling but as a true forged blade with CNC milled face

and grooves - $1600).





TaylorMade's new Milled Grind wedges were created to provide precise

sole geometry, eschewing the old inconsistent process of hand grinding.

The new MG wedges have a deeper hosel bore, inserted is a soft red

polymer which is located in heel portion of each sole . The removed

hosel/heel weight has been relocated to a center clubhead location

to improve CG. $149








Titleist had a very impressive booth this year. The new ProV1 balls

were introduced, Scotty Cameron launched three new putters and

the 917 line of metalwoods were on display.





From concept to showroom - Cameron Putters





Of the three new models, the one we fancied most was the Scotty Newport 3







Oban Shafts

Oban's new CT-115 shafts are a collaboration with Shimada Golf shafts.

Constant weight, taper tip 115 grams, easy build and precise fit -

12 shaft lengths produce 7 discernible flexes. Japanese steel featuring

seamless construction. Exacting tolerances, great feel, tight dispersion,

easy launch and lower spin. MSRP $75 per shaft.






Golf Pride Align



Rarely is there anything in grip technology that makes a significant

difference, but Golf Pride's new ALIGN grip system is an absolute

game changer featuring a pronounced rib like reminder that sits

perfectly in the fingers and reminds the player exactly what the

proper grip and feel should be each and every time you hold a club.

Consistency is the function of ALIGN, and once I felt these in my hand,

I knew that my old Golf Pride MCC plus 4's will be replaced.







Shaftlign Putters

We reviewed Clay Judice's Shaftlign putter several weeks ago. At the

PGA Show it was finally introduced to the industry. Featuring a milled

clubhead and the contrasting Shaftlign perpendicular alignment system.

Great feel and easy as pie to line up correctly. $249






Premium Golf Balls




Titleist ProV1 (X)

The new Pro V1 and Pro V1X have been re-engineered and now

require some knowledge to select the right ball for your game.

The new "V" is significantly longer and has a penetrating trajectory,

the new "X" feels softer and spins more around the greens. See

the chart below to decide which one is right for your game. $49







Callaway Chrome Soft (X)

Callaway introduced their Chrome Soft X ball at the show. Jason

Finley from Callaway told us "the "X" was created for the higher

swing speed player who prefers a slightly firmer feel with a more

penetrating ball flight. Adam Hadwin and Phil Mickelson have

already put the Chrome Soft X into play on tour. $39.99








Srixon introduced their new

golf ball lineup at the show.

The new Z-Star is a 3 piece

construction featuring

Energetic Gradient Core,

softer Spin Skin coating and

new 338 speed dimple

cover pattern for players

that demand tour spin for

exceptional control. $39.99

Z-Star XV features a new

Dual E.G.G Core along with

the new Spin Skin Coating

and the same 338 dimple

pattern for players who

demand tour performance

with an emphasis on

distance. $39.99

Q-Star features a 3 piece

low compression E.G.G

core, urethane cover with

Spin Skin designed for

slower swing speed

golfers - $29.99









TaylorMade TP5 (x)

TaylorMade's new premium ball offering is the TP5 and TP5 (X).

A larger Tri-Fast core and Dual Spin cover has more spin off the

short irons but less with lower lofted long irons and metalwoods.

Low compression cores of 16 for TP5 & 25 for TP5X but with a

stiffer outer core and an even stiffer mantle layer. 322 dimpled

urethane cover on both models $45 per dozen. Available March 1st







Golf EyeWear





Oakley Prizm is a lens technology that fine tunes your vision for specific

activities and their surroundings. According to Oakley, Prizm Golf lenses

improve the contrast within the different shades of green in turf to aid

in green reading and target clarity.




Prizm EVzero




The clarity you experience wearing Prizm is a serious game changer,

especially when playing in direct sunlight when it's often toughest to

distinguish subtle shapes and turf breaks.




Prizm Crossrange






Under Armour Eyewear

UA frames are made from combination of titanium & Grilamid for

superior strength and flexibility. Armour sight lenses deliver 20%

more peripheral vision & are 10x stronger than ordinary poly-

carbonate lenses. Multiflection lens coating guards against scratches.

Adjustable nosepad and AUTOGRIP temples and flexibility create a

comfortable fit. All UA performance Eyewear provides 100% protection

from UVA, UVB & UVC rays.







Bolle Eyewear

The new Bolle Flyair golf shades (left) are rimless equipped with

modulator V3 lenses which are made with Trivex and are photochromic

(which darken on exposure to specific types of light of sufficient

intensity). Limited edition Folds of Honor - Ransom model with NXT

V3 lens also available (pictured right). We're looking forward to doing

some extensive testing with each of these models in the coming weeks.







Training Aids and Technology



Voice Caddie

The Voice Caddie SC 200 is a portable launch monitor that gives

real time data on Swing Speed, Ball Speed, and Smash Factor

using a built in Barometric Pressure sensor featuring Target,

Practice and Approach modes as well as voice distance output,

and carry distance. In this day an age how can any serious golfer

go without one of these. Ideal for not only testing swing performance,

but getting instant data while testing equipment can really help with

club fitting. Includes remote and 4 AAA batteries.  $349








FX-Sport introduces their VC Golf headphones. A built in coaching

system within a wireless headset that gives you psychological,

mental and physical training as well as golf practice drills to

sharpen your game.




According to FX-Sport owner Duncan Walsh the VC headphones have

8GB capacity and MP3 player built in, as well as the personal trainer

and coaching function that's fully programmable. Coaching from some

of the industry's best mentors including Karen Palacios Jansen, Dr.

Morris Pickens, David MacKenzie and Dr.Mark Smith can only help

you improve your focus and physical strength. Fully sweat proof

and rain proof so you can practice or train with little worry or distraction.

$199 - Check out Fx-Sport's VC Golf headphones demo video here:








PowerPlane was created by PGA Pro Jim Tierney, and technology

entrepreneur Rich Kosowsky. This new training device is quite simply

one the best we've ever encountered in all our years attending the

PGA Merchandise Show, and it's a simple way to teach the player to

keep their head centered during the swing using technology thru high

precision ultra-sonics to help players correct common swing flaws.

The device positions a zone with 2 invisible vertical planes around

a golfers head. If their head moves out of the zone anytime during

their swing until impact, Powerplane alerts the golfer with an instant

beep. Within a few swings behavior patterns begin to change, resulting

in much better impact, increased distance and better accuracy. Included

is (1) PowerPlane & (1) sonic sensor. $189







Hole More Putts

The Trackman for putting is here and it's called Hole More Putts.

The Hole More Putts tablet measures the 5 different factors of

impact and records the data of each putt. After 5 putts the tablet

calculates the players Putting index - a weighted average reflecting

the relative importance of each impact factor. The website and App

will highlight all of the stroke elements that show an opportunity for

improvement. Hole More Putts software then identifies the factors

where the biggest and quickest improvements can be made. $459







Blast Motion

New for Blast in '17 is a partnership with the Golf Channel Academy

and Proponent Group to develop the GCA Game Tracker mobile App

and web portal, powered by Blast Connect. Game Tracker’s highly

integrated player development framework gives athletes direct access

to their activity timeline, skills tracker, video library, competitions,

leaderboard, Golf Channel newsfeed, and more, while providing coaches

with a centralized management, skills assessment, and communications

interface for all their students. $349







DuoTrac - Gen i1

DuoTrac introduced the world's first golf ball with true intelligence -

the Gen i1 golf ball has built in technology that provides instant data.






Connect Gen i1 to the App to

see a complete snapshot of

your putting data. Club path

on the back and through swing,

face angle at impact and ball

rotation angle.

Gen i1 comes in a 2 ball pack

with charging base and cables.

Soon you'll be able to download

the App for free in Google play

and the App Store. $139















SkyCaddie LINX GT




Golf's 1st rangefinder

and shot tracking

watch with


mobile App Includes

the Sky- Caddie

LINX GT watch,

SkyCaddie Mobile

Premium app, and

club tags.  Built-in

Bluetooth Smart

at all times.













MySwing Pro is the affordable, state-of-the-art, 3D system to analyze

and store full-body motion capture. According to MySwing President

Peter Gauthier the technology used here with MySwing has revolutionized

animation in the motion picture industry. Golf teaching professionals use

it for precise screens, improved teaching, and as a revenue-producing

tool. The MySwing Pro package comes complete with sensors, software,

carrying/charging case, and training.



"If your not using the MySwing system to analyze your students,

you're way behind the curve. It's without a doubt the finest system

on the market." - Mike Adams 2016 PGA Teacher of the Year.







Apparel & Footwear





Galvin Green


Long known for the highest standards in outer wear for all types of

weather, Galvin Green is a family company based in Sweden that

recently was the outerwear supplier of Team Europe for the Ryder

Cup in 2016 and will also provide the goods in France for the Euro's

in 2018. If you know anything about what it takes to hold the honor

for the boys in Blue & Gold, it's about as big an honor as a supplier

can have in the industry. I won't bore you with fabric details, just

know that no detail is missed here, especially with their layering

garments. From a blustery and chilly day on the links, to a "cats n

dogs" deluge in Scotland, Galvin Green gets you there dry and in

style . . .







Greg Norman Collection

Greg Norman Collection seems to cover all bases when it comes to

what golfers are looking for (above). We're looking forward in 2017

to reviewing their sporty casual new Attack Life line.



It's not always golf with the

Shark, his brand and style

extend to cultures far

beyond the fairways. This

jacket from Greg Norman

totally had me at hello.

This piece alone almost

made me wish I didn't live

in the warm climate of

West Palm Beach . . .

almost. I might have to get

it for the 10 days a year

that it drops below 50

degrees here. $150







Chase 54

Chase 54 had a great showing in Orlando, this paisley styled baroque

polo caught  our eye with its subtle and refined style . During our visit

with Kara Hooper from C54 we learned about colorful and descriptive

phrases designers use for their creations like "fractal" and "gloaming".




Chase 54's womens collection is extensive and can be seen out

on the LPGA being worn with great style by Brooke Pancake.








Oxford introduced a re-birth of the brand at the 64th PGA Show, and from the looks of

their new line it should be a big year.



Inspired by the exceptional players in sport and business, Oxford is

represented by the horseshoe logo and it's "Make Today Lucky" tagline.

Truly an eclectic mix of sporty golf wear and contemporary casual

dress, no matter where your style choices may lie, Oxford is worthy.








Antigua goes right after the avid golfer, the Peoria, Arizona company

has an impressive sports heritage and that's where they excel and at

an incredible price point. The new '17 line offers country club quality

and style like this Pinehurst polo and at a price point that is accessible

for all.






Carnoustie - William Blake

The classy and talented Marshall Mancillas is the man behind the style

of Carnoustie Sportswear and Golf Apparel. In 2017, he created the new

William Blake line for the slightly younger links enthusiast, but also for

those who are forever young and really enjoy the stylings of the iconic

Carnoustie brand. The subtle shapes and hues of purple give the William

Blake line an energy and it's own signature that blends in perfect harmony

with the Carnoustie name.







Bermuda Sands

Bermuda Sands was on point with their display at the show. The

ladies line provided styles for virtually any taste and layers for

every type of weather condition.





Thermal Wear and XP polos for men are the perfect layering for

those chilly rounds of golf. The Score XP polo is the company's

G2 Tech performance golf shirt (92%poly/8% spandex fabric)

featuring their stay flat knit collar.






The Adidas FrostGuard Collection is outerwear that's engineered to

keep you warm without adding bulk and weight. PrimaLoft insulation

and their own Climaheat technology were used to create warmth

around the body that also breath.







Bonobos Golf

A bit of a re-branding with what was once known as Maide Golf by

Bonobos, has now been streamlined to simply - Bonobos Golf. The

same great threads like the Highland and Highland light pants and

shorts. The new line looks clean, and we'll be sure to have much

more from them in 2017.








I know what you're thinking, why is there underwear here in the PGA Show

feature?! I get it, but I urge any man that's reading this to go to UFM and

check out there website. I was skeptical as well, but I'm going to say that

since I've been wearing them, I'm ready to toss all of my current boxer briefs

and stock up on these. Simply, UFM puts everything where it's supposed to

be and whether you're working or playing golf that can't be a bad thing.


  • Moisture Wicking Fabric
  • Support For Your Manhood
  • Isolation from Your Thighs
  • Elimination of Chafing
  • Tapered Leg Design That Stays in Place With Movement
  • No Squishing or Suffocating Your Manhood
  • Improved Profile View






Ignite Disc is the next stage of perfect fit in golf footwear, it's been

around for a few years with many of the top brands but leave it to

Grant Knudson (Puma's shoe creator) to give it his spin. Puma's

version is located on the outer side where you can easily see what

you're doing (as opposed to other brands that call this device - BOA

and locate the dial on the back of the shoe behind the heel. $120






Knudson never stops creating new styles and developing comfort

technologies. All of these styles now come in disc version as well.







Ecco Golf

The new ECCO COOL golf shoe features GORE-TEX® SURROUND™

technology, it's an air channeling system within the sole structure,

that allows 360° breathability and channels out unwanted moisture

created by your feet each day while walking and playing golf. $280

(top: photo credit from Ecco Golf)




I snapped this as we gave the new Ecco Cool shoes the plunge in the

water test. The shoe has a HYDROMAX® treated leather and sock

liner to increase comfort and give a seamless feel. A polyurethane

midsole provides cushioning, and ECCO COOL comes with a removable

inlay sole that offers extra width in the toe box area for those who

require it.











Under Armour


The Spieth One is the latest

golf shoe from Under Armour

created for two time major

champion Jordan Spieth.

Sporty in appearance, the

Spieth One is available on

March 1st. featuring a single

seam micro-fiber upper, the

outsole was designed for a

firmer heel for support and

a softer forefoot for flexibility

and comfort while walking the

fairways. Spieth One also

features Rotational Resistance

traction which prevents foot

rotation from load to impact










New Balance

New Balance Golf 3001 features a waterproof microfiber upper and

REVlite midsole for comfort and responsiveness, traction comes

from Champ Spikes SlimLok Zarma Tour cleats. The 574 LX spikeless

was inspired by the popular 574 NB sneaker, full grain leather upper

featuring semi-translucent NDurance outsole provides the traction.

REVlite midsole provides the comfort. Both models retail $189









Dormie Workshop

The Bishop Brothers from Nova Scotia are a great group of guys

that founded Dormie Workshop and create the impressive premium

leather headcovers and accessories. From aiming sticks covers, putter

covers, hybrids, fwys and drivers covers the possibilities are endless.



Creativity and style have no limits at the Dormie Workshop. If you

have a design or an idea for something unique, they can create it

for you, custom works are they're specialty. Order your very own

Dormie Workshop headcover today.






Zero Friction

Zero Friction's John Iacono may have created the absolute best new

tech product at this year's show. Not a fan of wearing a GPS watch

while playing golf, John sought out to create a GPS device that would

be a part of his already successful one size fits all compression glove

line and the Tour Quality Cabretta Leather Motion-Fit glove line as well.

Iacono had the device built so his glove line didn't even need modifying.

Using the already existing elastic sleeve that was previously a tee

holder and also the magnetic ball marker tab, he was able to create the

first GPS glove system in golf - DistancePro. Loaded with nearly 40k golf

courses, the DistancePro pairs up to your smart phone thru the Zero

Friction App providing real time course info while on the links. Genius!

each box contains 2 gloves and a DistancePro GPS - $139 Compression,

$159 for Motion Fit model.






The Frogger Catch Latch is an really useful magnetic fastening system

to help manage your golf accessories. Cell phone, GPS, keys etc. are all

secure with Frogger's new Catch Latch system.



  • Catch Latch Bag C-Clamp securely attaches to the top of your golf bag
  • Catch Latch Belt Clip slides easily over your belt
  • Attach your favorite accessories via the dongle ring
  • Magnets in dongle and receiver attract and self-align to connect
  • Dongle pulls straight out to easily disconnect from receiver
  • Receiver has a dynamic internal lock to secure product while in motion
  • Receiver rotates to a fully locked position when orange indicator visible
  • $12.95








Blade Quattro is the latest from BigMax, makers of quality golf trolley pull

carts. The Quattro has all of the convenience of a compact fold up cart,

but with the added stability of four wheels for hilly terrain or windy days

where a three wheeled cart may fall over. Having one of these would

influence even the everyday golf cart user to get healthy and walk the

fairways. Blade Quattro will be available in spring of 2017.




We're already looking forward to the 2018 PGA Show, but for now we'll

be busy testing and reviewing these and many other fine golf products

as they launch throughout the year.