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TaylorMade Announces the introduction of P790 Forged Irons PDF Print E-mail


TaylorMade Golf Company

Expands P700-Series Irons

Lineup with Introduction of P790


Joining P750 & P770 in TaylorMade’s Most Advanced Players Iron

Lineup, P790 Combines Forged Construction with New SpeedFoam

Technology for Extraordinary Distance and Playability with the Look

& Feel of a True Players Iron

CARLSBAD, CALIF. (August 22, 2017) – TaylorMade Golf, the

industry leader in iron technology and innovation, announced today

the expansion of its globally successful P700-series iron lineup

with the addition of the P790 irons, a forged players distance iron

engineered with new SpeedFoam Technology for golfers seeking

the forged look and feel of a players iron with increased distance,

forgiveness and playability.



With P790, TaylorMade’s engineers have answered the challenge of

creating a forged iron that delivers remarkable distance and play-

ability combined with remarkable feel in a medium-compact head

design with a thinner topline and reduced offset preferred by

discerning players. This was accomplished by incorporating tech-

nologies that improve on feel, sound and consistency while delivering

significant distance. The P790 features a soft, 8620 carbon steel body

combined with a high- strength forged 4140 carbon steel WrapFace

in a hollow body design.



The P790’s hollow cavity incorporates SpeedFoam Technology, a new

proprietary construction which serves a dual purpose of generating

ball speed as well as the management of sound and feel. Injected into

the clubhead, SpeedFoam provides the face support and damping

properties that make the performance of the P790 unlike any other

iron in the TaylorMade family.

The incorporation of the WrapFace construction creates a cut-thru

Speed Pocket on the sole with extreme flexibility in the lower part

of the clubface; it’s this flexibility which creates greater forgiveness

and consistency than is typically seen in a distance iron design.



The P790 also features an ultra-thin 1.75mm face thickness with re-

engineered Inverted Cone Technology optimized for the slightly

smaller face area. Whereas the company’s previous ICT which

had a larger, heavier profile, the new, smaller Inverted Cone allows

for reduced face thickness at the edges of the face, thus increasing

flexibility from heel to toe and low on the clubface, resulting in more

ball speed across the entire face.For forgiveness and playability,

P790 irons feature strategically placed internal metal-injection-molded

(MIM) tungsten weighting for precise CG placement and higher moment

of inertia (MOI).

"With P790, we created a forged iron that meets the demands of

discerning players and delivers distance performance never before

seen in a players iron. By combining our new SpeedFoam filler and

WrapFace technology with a clean, classic design, we have effectively

engineered an iron that is as beautiful as it is powerful – setting the

new standard for all-around iron performance."

Tomo Bystedt, Senior Director, Iron Creation

Pricing and Availability - Available at retail on September 15 (U.S. &

Canada) & September 29 (globally), P790 irons will be offered in 3-PW,

AW equipped with True Temper’s Dynamic Gold 105 steel shafts ($1,299)

or UST Mamiya’s Recoil 760/780 ES SmacWrap graphite shafts ($1,499)

with Golf Pride Tour Velvet 360 grips. Numerous other custom shaft options

are also available.

P730 IronsTaylorMade has also announced the release of the P730 irons.

The P730 was designed to build off of company’s storied heritage of major

championship winning blade irons, especially with the ’11 & ’14 Tour

Preferred MB. The design team’s primary objective was to retain the

features that were iconic to the Tour Preferred MB '14 – notably sole

camber, offset flow, sole radius and hosel length – while at the same time

improving its performance in two subtle ways; shaping and mass properties.

The shaping improvements evolved from previous MB with direct feedback

from Justin Rose, Dustin Johnson and other PGA TOUR players over the

past several years. The overall blade profile is slightly smaller with cleaner

and crisper lines, particularly in the 7-8-9 iron transition. The leading edge

profile was also tweaked to improve turf interaction across the set. Our

Tour players are already noticing the improved look at address, commenting

on the improved shaping across every iron in the set. Rory McIlroy and Justin

Rose currently play milled versions of the P730 (the Rors Proto & Rose Proto,

respectively), while Dustin Johnson is currently testing a forged set (which will

be the version available at retail).

In terms of the mass properties, the goal was to slightly raise the inertia

(MOI) in the vertical direction (IXX) without increasing it in the horizontal

direction (IZZ). This is important in order to improve on forgiveness on shots

struck slightly high or low on the blade while maintaining the level of work-

ability and shot shaping ability that our top professionals require. This was

achieved by reducing the overall blade length and creating a milled channel

in the back of the blade, which moves some mass away from the center of

the blade.

Pricing and AvailabilityAvailable at retail on November 1, TaylorMade

P730 irons will be offered in 3-PW at an MSRP of $1,399 USD.


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