Bruno's Blog

New Golf Movie - THE SQUEEZE PDF Print E-mail


By Jason Bruno



On April 17th, a new golf movie called "THE SQUEEZE" will open in select theaters. Unlike many

golf films that have come before it, this flick doesn't follow suit with the typical weak storyline,

and actors that clearly have no clue on how to make a competent golf swing. Director Terry

Jastrow sought out actors who can actually play the game (and delivered with Jeremy Sumpter

who stars as "Augie" and plays to a 1 handicap in real life)


The Squeeze is based on a true story, it's a caper about a notorious gambler who discovers a

modest young man in a small rural town with extraordinary golf skills. Seeing his potential, the

gambler convinces him to abandon his dreams of winning the US Open and start playing in high

stakes matches. As they continue to win, the stakes grow higher and higher until the game

becomes life or death.

A few weeks back I watched an advanced screener of the film, and was both entertained and

impressed with the job done by Jastrow. THE SQUEEZE was both Written and directed by

Jastrow (who has been a network sports director for 20 British Open & 22 U.S Open telecasts),

he knows the game of golf as well as anyone in the broadcasting & entertainment industry.




Along with Sumpter, Chris McDonald also stars as "Riverboat" the gambling influence that

pulls "Augie" away from his dreams of legitimate competitive golf. The 95 minute film that

was shot on location in North Carolina and Las Vegas is rated PG-13 and will open in twelve

select cities on 4/17 (It will also be available to Video-On-Demand & itunes on 4/17).

Many of the games elite have also seen the movie before its release:

Jack Nicklaus: “I watched THE SQUEEZE with Barbara and really enjoyed it. It’s a fun movie

that tells an interesting story, and the golf elements are so real you actually believe it could


Tom Watson: THE SQUEEZE depicts actors who are truly believable as pro quality golfers.

Director Jastrow’s true understanding of the game (with 22 years directing sports) injects

reality into the scenes with a stream of golf humor that golfers will find both familiar and

believable, which are sadly lacking in all previous golf movies.


The catalyst for the film is the character “Riverboat”, whose role is wonderfully played by

Christopher McDonald. His guile and salesmanship together make for an intriguing surprise

ending. THE SQUEEZE is indeed an enjoyable adventure into golf and big time gambling.”

Phil Mickelson: “THE SQUEEZE is a wonderful golf movie because it’s so authentic. It hooks

you in the beginning and stays interesting and entertaining right to the end. I’m looking forward

to seeing it again.”


For more info:



Impressions of the 62nd PGA Merchandise Show PDF Print E-mail

By Jason Bruno

Once again the industry gathered forty thousand strong for the annual PGA Merchandise Show,

but the media always arrives early in the week for various outings and get togethers. This year

our week started at the Tour Edge Media Day at Alaqua Lakes Golf Club. Companies like Golf

Pride, Golf Buddy, Cure Putters, Rukket Sports, Vice Golf Balls, Tifosi Eyewear, Green Sleeve and

Tour Edge/Exotics were on hand to showcase their new product line. Perfect weather, great company

and the fine layout at Alaqua were a great start to the week. Running into some media friends

(like Fernando from S.Florida Golf Magazine & freelancer David Cornwell) is always a good thing.


Alaqua Lakes




Demo day at Orange County National was next up, and my first and only appointment of the day

(I prefer to stroll around and check out the vibe on Demo Day) was a sit down with Nike's Golf ball

creator - Rock Ishi. I picked his brain on the new product line, and everything Tiger & Rory.


Bubba put on a show for the crowd at Demo Day.


Demo day is a great spot to catch up with far away friends, because once the actual show

starts it's literally a blur. I managed to find a few of my favorite people: Ray Rapcavage of the

GolfSwing Shirt (who I later found out is from my hometown in N.Y), Tony Starks formerly of

TMAG P.R (The Brand Amp), now with PGA Magazine and GRAA. Next we ran into longtime friend

Bobby Brown - Director of Golf at Tashua Knolls in Connecticut, and his Head Professional Jon Janik.




Day one of the PGA Merchandise Show was organized mayhem as Bubba Watson kicked off

the show. The Adidas Boost (Golf Shoe) Media event was taking place just as Bubba was ringing

the opening bell, so I slid into the Adi booth to not only check out the new shoe line, but also to

salute longtime P.R Director Dave Cordero (who announced his exit just days before...he's heading

to Saint Augustine to take over as Director of Communications at the World Golf Hall Of Fame).

Jory Mendes and the crew at TMAG/ADi have big shoes to fill . . . good luck to D.C as he moves

across the country to take on a new adventure in his career.

The show for me has become non-stop interview after interview with P.R reps, product creators

and company CEO's... but there's nothing I'd rather be doing the third week in January. There were

many great new innovative products at the 62nd PGA Merchandise Show... and after all, that is why

we're all there. In this years "Best Of" feature, you'll see the products that caught our eye (in the

Product Review section).


Seeing Megan Godfrey from Kemper Lesnik will brighten up anyboy's day, one of the best P.R people

in the Links world. As a matter of fact my friends at Kemper Lesnik announced Gil Hanse as the designer

of the new Black Course at Streamsong - construction will begin this summer . . . another brilliant stroke

by Rich Mack of Mosiac company.




Thursday night was the annual Folds of Honor celebration at the House of Blues. It was my first time

attending the event put on by Michael Breed and Major Dan Rooney that supports the children of our

fallen veterans. I won't miss it again. It's a night that puts things into perspective, and as the slogan

says: "Freedom Isn't Free". Good food, good music and a patriotic pride that is hard to deny. Great to

see the golf community band together for another worthy cause.


Catching up with Rick Young (my pal from Score Magazine in Canada) was an absolute must, kudos to

him for reaching out to share some time during breakfast on Friday. He's one of the most connected

when it comes to the business end of the game, and perhaps the nicest guy in the biz. For me, the

week starts out about the products, but always ends up being about the people. The 62nd edition

thankfully was no different...


To see what products we singled out as the Best at this year's show, check out our product review


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