LYTR Technology to be Debuted in the Latest Offering from the Danish Shoemakers and Golf Footwear Innovators
(LONDONDERRY, NH) ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.
The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.
“The ECCO GOLF LT1 is a game-changer in every sense. We’ve harnessed our latest technologies to create a golf shoe that offers golfers an experience like no other,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “It’s a testament to our dedication to providing innovative and top-quality products to golfers worldwide.”
LYTR represents a seismic shift in golf shoe innovation as ECCO GOLF has reimagined the mechanics of both walking and golfing, but the LT1 is not just about extraordinary comfort. ECCO has also integrated a number of their other advanced technologies into the shoe, including the E-DTS™ NET design on the outsole, an evolution of the acclaimed DYNAMIC TRACTION SYSTEM™ that ensures exceptional durability and provides unrivaled multi-directional traction for superior performance on-course.
The ECCO GOLF LT1 offers a sporty, contemporary look with an outsole that provides a modern visual twist to the shoe. Notably, the shank, which guarantees stability and prevents twisting, is visible through the sole, adding a vibrant pop of color to the overall design. The brand-new model will be available in both a lace and BOA style for both men and women, and feature a waterproof membrane that keeps the foot dry and comfortable in wet conditions.
Additional updates to ECCO’s upcoming collection include:
- The new ECCO BIOM HYBRID BNY from the Brooklyn New York Collection offers an All-American design exclusively for U.S. golfers. Available in three colorways for men and two for women, this spikeless product offers all the function, performance and ingenuity customers have come to expect from ECCO in a true hybrid that can be seamlessly worn on and off the course.
- The hugely successful ECCO BIOM® C4 offers unrivaled 360-degree breathability, and its innovative comfort properties ensure a finely-tuned balance of cushioning, rebound, waterproofing and air-flow. The BIOM® C4 is available in seven new men’s and women’s styles as part of the upcoming spring collection.
- Updated for SS24, the ECCO BIOM® H4 features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, while the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot. The shoe now features a new colorway for men and two for women.
- ECCO has combined next-generation zonal support with pioneering midsole technology and head-turning style in the freshly-updated ECCO S-THREE collection. The hugely successful shoe underwent a transition as part of the 2023 range, including an updated upper which provides premium comfort in a sleek aesthetic. Additionally, the S-THREE now features an updated tongue that is thinner, lighter, and more fitted to the wearer’s foot. The SS24 collection features three new colorways for women.
- The groundbreaking ECCO CLASSIC HYBRID model, which was unveiled in 2023, will be offered in three new colorways – Black, White, and Black/White – for the SS24 collection. The shoe is a timeless look with a modern twist and offers a premium upper fashioned from rich and embossed ECCO leather while featuring HYDROMAX™ water-repellent technology and the award-winning original E-DTS™ TWIST system, which has enlarged and rotated support bars that improve durability and multi-directional traction.
All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Freddy Schott and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com
