New Tour Soft – New core and cover technologies deliver faster ball speed for more distance, increased short game control and exceptionally soft feel
FAIRHAVEN, Mass. (Jan. 10, 2024) – Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face:
New faster, large core delivers faster ball speed for more distance off the tee, incredible soft feel and low spin on long game shots.
Reformulated thin Fusablend cover provides dependable greenside spin for excellent short game control.
346 quadrilateral dipyramid dimple design offers an efficient aerodynamic package and optimized ball flight for long distance.
“Golfers who tee up Tour Soft are looking for soft feel and performance throughout the bag,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “Every change we made to new Tour Soft gives players a better golf ball from tee to green.”
Tour Soft features a new, large core that increases ball speed and distance off the tee while providing an incredible soft feel on every shot. The 1.608” diameter of Tour Soft’s core makes it the largest ionomer-covered core in the market. Engineered over Tour Soft’s core is its thin FusaBlend cover which has been reformulated to increase spin and control into and around the greens. Fusablend is a Titleist proprietary combination of ionomers and softening polymers used to create a cover material with spin performance and feel that is unmatched among other ionomer covers.
“The core is the engine of the golf ball, and that’s where a ball gets its speed,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “What makes new Tour Soft unique is the size of its core, which gives the ball even more of its fastest material and allows for exceptional speed in the long game. Then when you get into your scoring clubs, Tour Soft’s Fusablend cover over that large core gives golfers the spin needed to hit it closer to the hole.”
The unique size of Tour Soft’s core has only become achievable through continued innovations to the manufacturing processes at Titleist Ball Plant 2, located in North Dartmouth, Mass.
“Manufacturing a 1.608 core is not an easy task, but the advantages it delivers to golfers in on-course performance is tremendous,” Madson said. “We’re only able to produce a core that large because of our manufacturing expertise. We have total control over all our processes, which allows us to make the advancements needed to create a core at that size that performs the same from ball to ball and dozen to dozen.”
Across the entire Titleist golf ball family, each golf ball model has its own unique dimple pattern to optimize aerodynamics and flight for its respective construction. Tour Soft golf balls feature a 346 quad dipyramid dimple pattern, resulting in extremely efficient aerodynamics for optimized flight and distance.
AVAILABILITY AND PRICE
New Tour Soft golf balls will be offered in white, high optic yellow and green and will be available in golf shops worldwide on January 24, 2024. Tour Soft will be available in pink in July 2024. | MSRP: $39.99
TITLEIST INTRODUCES NEW TRUFEEL – THE SOFTEST TITLEIST GOLF BALL
Improved Design Delivers Long Distance, Increased Greenside Spin and Ultra-Soft Feel on Every Shot
The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot –through advanced core and cover technologies:
- New TruTouch core combines long distance and fast ball speeds with a very soft feel off the club face.
- Softer 3.0 TruFlex cover delivers increased greenside spin for more short game control.
- TruFit aerodynamics give golfers a penetrating, low ball flight and long distance from a unique, spherically tiled 376 tetrahedral dimple design.
“TruFeel has always been a very soft and very long golf ball, and those are important performance attributes to the TruFeel player,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “With the newest generation of TruFeel, golfers are going to find an even better performing golf ball that maintains its feel and profile along with the ball-to-ball quality and consistency expected from every Titleist model.”
New to TruFeel is a thicker, softer 3.0 TruFlex cover that increases greenside spin, while working in combination with a new, reformulated TruTouch core to provide long distance with Titleist’s softest feel.
Across the entire Titleist golf ball family, each golf ball model has its own unique dimple pattern to optimize aerodynamics and flight for its respective construction. TruFeel’s 376 tetrahedral dimple pattern delivers the penetrating flight and total distance that TruFeel players count on.
“With new TruFeel, our goal was to keep what people love about the product and deliver even more performance in the short game,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “That softer, thicker cover is going to give golfers a little more greenside spin and performance. The reformulated core gives players long distance and soft feel. And with TruFeel being a Titleist product, it gets the same focus and attention from a manufacturing standpoint as every other ball in our lineup. TruFeel enjoys a loyal following because of its quality, consistency and continuous improvement.”
Every TruFeel golf ball is made by Titleist associates at Titleist owned and operated Ball Plant 2 in North Dartmouth, Mass., ensuring consistency in performance, quality and feel.
AVAILABILITY AND PRICE: New TruFeel golf balls (White) will be available in golf shops worldwide on January 24, 2024. Yellow TruFeel will be available on March 1, 2024 with Matte Red available on May 15, 2024. | MSRP: $24.99
