Tiger Woods will be playing the all new 2024 Bridgestone TOUR B X golf ball for the first time in competition this week at the Genesis Invitational in Los Angeles. The new ball was designed by Bridgestone’s R&D department with significant input from Tiger himself, who has officially switched from the TOUR B XS to the TOUR B X, due to the X providing a bit more “pop,” off the tee while still providing shot stopping spin on approaches and shots around the greens. Tiger has repeatedly thanked Bridgestone’s ball fitters for helping him select a better ball for his game.
The new golf ball has already earned its first win with Jason Day at the Grant Thornton Championship, and will be played throughout the ’24 season and beyond by Bridgestone staffers including Tiger and Jason, as well as Matt Kuchar and Chris Gotterup.
“I tell people all the time how important it is to get ball fit,” said Tiger, “and if you’ve been fit, to get fit again. Bridgestone re-fit me into the new TOUR B X, and it’s got a little more pop off the tee and the control I need around the greens.”
The TOUR B X along with all of the new TOUR B golf ball models (XS, RX, and RXS) will be available at retail on Friday, February 16th.
To learn more about Bridgestone’s award-winning lineup of golf balls, or for help selecting which premium Bridgestone model is right for them, consumers should visit bridgestonegolf.com to try Bridgestone’s Online Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
