The Purpose-Built Long Drive Model for Everyone Provides Speed, Distance, and Forgiveness
COVINGTON, Ga. – (August 22, 2023) – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e9 Long Drive ($29.99/dozen) is available in gloss colors, including pink, yellow, and orange. Designed to produce extreme ball speeds, the e9 Long Drive was created with input from World Long Drive (WLD) contestants and is the official ball of WLD.
“The e9 Long Drive was engineered with direct feedback from WLD competitors using key Bridgestone technologies, and until now were only available to consumers in white,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “With WLD majors in Kingsport, TN, Oceanside, CA, and Atlanta, GA, rapidly approaching, we knew people would see the colored balls on the telecasts and be interested in buying them. Now they can.”
The e9 Long Drive was designed to produce high launch and maximum carry, as well as enhanced forgiveness on off center hits. Developing this aspect of the golf ball’s performance was a must, as long drive competitors and recreational players alike can all benefit from improved accuracy off the tee. However as always, the focus of a long drive ball is speed and distance and the e9 Long Drive is no exception.
Features of the e9 Long Drive include an injection molded, seamless Surlyn cover and Bridgestone’s proven 330-dimple design. An extreme gradational core (softer in the center, firmer toward the exterior) promotes explosive speed and lower long game spin. Unlike many distance-oriented models aimed at faster swingers, the e9 Long Drive was designed with a slightly lower compression, making it a great choice for anyone, including average swingers, who desire higher launch, more speed, and longer carry distance.
The Bridgestone e9 Long Drive will be available at retail in classic white, pink, yellow, and orange, beginning today. All colors will carry a price of $29.99 per dozen. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Chris Gotterup, Logan McAllister, and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
