TGL’s SmartPin Cam Has 360° Cameras Embedded within Flagstick Providing Never-Before-Seen Views for Audiences Worldwide
Lake Elmo, Minn. and Palm Beach Gardens, Fla., (Feb. 20, 2025) – TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced SmartPin as its Official Flagstick Technology Partner. As seen for the first time in Monday’s Presidents Day tripleheader, SmartPin collaborated with TGL to bring fans an unprecedented viewing experience with SmartPin Cam. Offering a view from the perspective of
the flagstick, SmartPin Cam captures immersive 360o broadcast quality video of TGL’s action on and around its tech-infused short game complex.
Today’s announcement was made by Ashley Loyd, CEO, SmartPin, and Jeff Neubarth, Vice President, Content, TMRW Sports. “We’re proud to partner with TGL presented by SoFi to introduce SmartPin to golf fans around the world,” said Loyd. “SmartPin Cam’s immersive broadcast viewing experience is a variation of SmartPin’s game-changing golf course technology. Launching soon at golf courses across the U.S., our smart flagstick and mobile app will gamify par 3s with distance detection, prize money, and broadcast-quality highlight videos.”
“When considering how to uniquely cover TGL presented by SoFi, we wanted to do things differently and eighteen months ago, the SmartPin team showed us another way that is possible. Together we developed a first-of-its-kind experience for viewers with TGL’s SmartPin Cam,” said Neubarth. “After a lot of testing, the initial results offered a unique perspective of shots on and around TGL’s green – going one step beyond a greenside experience and placing
viewers at the center of the action with SmartPin Cam.”
Watch: SmartPin Cam in Action at TGL presented by SoFi. The patent-pending SmartPin Cam integrates a broadcast-quality 360o camera for live and replay capabilities seamlessly within the flagstick that utilizes an innovative cup and ferrule system to power the camera and transmit video for real-time remote operation, processing, and broadcasting. All seven of TGL’s hole locations within its tech-infused green are wired to support SmartPin Cam’s unique 360o vantage point.
About SmartPin:
SmartPin is a golf technology company revolutionizing how golf is played and watched by integrating 360o cameras into flagsticks. Our on-course product, SmartPin, is a smart flagstick and mobile app that turns par 3s into games of skill with epic prize money, distance detection, and highlight videos. Our broadcast product, SmartPin Cam, is the official flagstick technology of TGL presented by SoFi, offering fans an unprecedented view of the best golfers in the world.
To learn more, download our app, and bring SmartPin excitement to your course, visit https://smartpingolf.com.
