New models offer more speed off the tee, more control with the irons and more spin with the wedges
FAIRHAVEN, Mass. (Jan. 13, 2025) – Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control with the irons and more spin with the wedges. The new models feature a faster high gradient core, reformulated to maintain low long game spin, increase ball speed and add spin on shots into and around the greens.
“The golf ball has to do everything,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It’s never just about maximizing one area – golfers need performance on every single shot. Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”
“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”
The solution for the newest generation of Pro V1 and Pro V1x was found in the chemistry of the high gradient core. Through a complete core reformulation, Titleist engineers were able to steepen the so-called “spin slope,” effectively maintaining low spin off the tee while increasing spin with the scoring clubs. Combine that with a measurable gain in ball speed, and the result is a product that is demonstratively better than its predecessor.
The new models, which will be available in golf shops worldwide on January 25, officially launched on the PGA TOUR last October at the Shriners Children’s Open, marking the start to year No. 25 for the game’s most trusted and best-selling golf ball models. Five weeks later, new 2025 Pro V1 and Pro V1x had already been brought to the winner’s circle twice on the PGA TOUR, with the winner of the ZOZO Championship gaming 2025 Pro V1x and the champion of The RSM Classic winning in his first week with 2025 Pro V1. More than 40 players on the PGA TOUR had already made the move to the new models by The RSM.
It’s a constant cycle of innovation – one that has no beginning or end – for Titleist Golf Ball R&D that has created a foundation of high performance on which 2025 Pro V1 and Pro V1x will continue to build.
“What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing and U.S. Sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”
PRO V1 AND PRO V1x TECHNOLOGY
- NEW Pro V1 features a new faster high gradient core, which produces more speed along with increased iron and wedge spin for more control. Its spherically tiled, 388 tetrahedral dimple design optimizes distance and delivers a penetrating and consistent flight.
- NEW Pro V1x features a new faster high gradient dual-core, which delivers more speed and increases spin on approach shots for more control. Pro V1x’s spherically tiled 348 tetrahedral dimple design is optimized for high flight with even more consistency.
- Both models are equipped with a speed amplifying high-flex casing layer, which contributes to low long game spin. Pro V1 and Pro V1x’s soft cast Urethane Elastomer Cover provides excellent greenside spin.
COMPARING PRO V1 AND PRO V1x
Pro V1 offers the greatest combination of speed, spin and feel in the game, with mid-flight trajectory, low long game spin, maximum short game spin and soft feel. Compared to Pro V1, Pro V1x will fly higher, spin more on full swing shots and have a firmer feel.
PRO V1 AND PRO V1x BY THE NUMBERS
The advanced performance of 2025 Pro V1 and Pro V1x is the result of Titleist’s industry-leading Golf Ball R&D team that comprises more than 75 associates, many of whom have advanced degrees in fields such as chemistry, mechanical engineering, chemical engineering, material science, aerodynamics, physics, statistics and mathematics.
- A typical day of data collection accumulates approximately 20,000 data points, and more than 5 million per year. Titleist associates observe every shot to ensure accurate and reliable data at either the Titleist Performance Center at Manchester Lane, in Acushnet, MA or the Titleist Performance Institute in Oceanside, CA.
- Over 1,700 golf ball patents line the walls of the Golf Ball R&D department, representing an unparalleled amount of innovation and intellectual property in the golf ball space.
- A total of 34 patents went into the creation of the original Pro V1.
- More than 125 patents have been implemented on subsequent generations of Pro V1 and Pro V1x.
- The Titleist R&D team has designed, manufactured and tested over 2,500 dimple patterns since the original Pro V1 was introduced. Every Titleist golf ball model has a unique dimple pattern to optimize flight and distance.
- Every Pro V1 and Pro V1x golf ball must pass more than 90 quality checks, while the dual core Pro V1x must pass more than 120.
- More than 50 players have already put the new models in play on the PGA TOUR — including Ludvig Åberg, Wyndham Clark and Will Zalatoris, each of whom made the move to 2025 Pro V1x to start the season at The Sentry.
- 2025 Pro V1 and Pro V1x players earned four wins across the global professional tours in the six weeks that followed the new models’ official launch at the Shriners:
- According to Darrell Survey, Titleist golf balls continue to be the overwhelming #1 choice of players on the PGA TOUR, with players teeing up a Pro V1 and Pro V1x a total of 4,103 times (70%) over the 2024 season, compared to 649 (11%) for the nearest competitor.
- Titleist golf ball players won 34 times last year on the PGA TOUR, more than six times the nearest competitor (5).
AVAILABILITY AND PRICE
New Pro V1 and Pro V1x golf balls, available in both White and High Optic Yellow, will be in golf shops worldwide on January 25. | MAP: $54.99
Customization Options available immediately include Enhanced Alignment, a performance-oriented alignment aid designed to promote more precise aim and accuracy on putts. The extended alignment sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard 2025 Pro V1 sidestamp.
In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com.
Custom Play Numbers 00-99 are available on both Pro V1 and Pro V1x as a custom order.
Personalization of text and custom logos are also available at once through Titleist.com or local golf shops.
