New design, sole configuration, comfort features elevate popular TRUE Original platform
Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is excited to announce the debut of its new OG Cush golf shoe. This release marks the first-ever redesign of the brand’s original, and highly popular, zero drop, wide toe box model in a modern style with more cushion for a comfortable barefoot walking experience.
TRUE has always been known for its unique approach to natural footwear incorporating zero drop and wide toe box technology; the new OG Cush brings serious innovation, comfort, and versatility to the iconic Original family.
“Over the past decade, our OG lineup – designed to work with natural foot movement with its wide toe box, zero-drop platform and great flexibility – has developed an incredibly loyal following,” says Jason Moore, TRUE CEO and Co-Founder. “In that time, we’ve learned a lot and taken feedback from our customers and PGA TOUR players with a design that has culminated in the Next Generation of the TRUE OG footwear offering. With the new OG Cush, we were able to maintain the design principles of the OG while adding more cushion underfoot to feel even better on long days on or off the course. We also created an attractive-looking all-season shoe and designed the tongue and entry area, so the shoes are easier to get on and off, even for people with wider feet. In truth, it’s the most comfortable and most versatile OG shoe we’ve ever made with a really striking modern, active-lifestyle aesthetic.”
The OG Cush marries a barefoot feel with maximum comfort. Working with podiatrists and foot health experts, TRUE has designed the OG Cush with a first-of-its-kind zero-drop Wanderlux foam. The zero drop sole means it’s completely level from heel to forefoot. Now with a 6-MM cushioned foam platform underfoot, you can enjoy an exceptionally comfortable walk while maintaining a healthy, ergonomic fit and feel. The new boosted Wanderlux cushioning will wear into each individual foot shape over time to create a natural arch that provides more arch support with each step. The OG Cush is so comfortable, you might even forget you are even wearing shoes.
The new cushioned midsole also features a brand-new versatile rubber ‘T’ tread that improves traction, balance, and stability while maintaining its signature comfort. The new tread performs well in any environment – from the course to the trail, the streets, or even at the office. The OG Cush is designed to look like a modern shoe while providing unrivaled comfort and cushioning in every step.
“We’re excited to see what consumers think and we hope it will be that we listened to their feedback and created a shoe that fits naturally and ergonomically but also pairs well aesthetically with anything in their wardrobe,” says Moore. “From the added cushioning to an exceptional tread that performs great on the course, on the trail, on concrete or wherever the day takes you, we think people are going to be thrilled to make this their everyday lifestyle shoe because the looks and performance are amazing and lightweight, cushioned nature of the OG Cush makes it a total a joy to wear.”
FEATURES:
- Zero drop construction for a natural, connected feel
- Extra wide toe box (up to EEE) for a natural fit
- All Season wear featuring mixed media, water-resistant, breathable construction
- Lightweight and Flexible – ensuring a ‘barefoot’ feel
- NEW OG versatile rubber ‘T’ tread for more coverage and traction on all surfaces
- NEW Wanderlux Cushioned midsole that looks good on and off the course (6MM of underfoot foam)
- NEW Comfort Tongue opening, allowing for an easier on-foot experience
- NEW Heel Padding System
The OG Cush is available in men’s and women’s sizes, including White, Grey, Black, PNW Grey Haze, and Patriot. MSRP: $175.
For more information on TRUE and its new products, visit www.truelinkswear.com.
About TRUE
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike.
