CARLSBAD, Calif. (Dec. 30, 2024) – The arrival of the 2025 PGA TOUR season this week in Maui brings with it an addition to Titleist’s breakthrough line of GT metalwoods: the new Titleist GT280.
The introduction of GT280 at Kapalua marks the start of Titleist’s tour validation process for the new mini-driver, providing players the opportunity to game the new model in competition for the first time.
GT280 is a direct result of Titleist’s collaboration with PGA TOUR players on the development and testing of the TSR 2W prototype, which debuted on TOUR at last year’s PLAYERS Championship. With many players seeking an additional option at the top end of their setup, Titleist tour reps and R&D engineers worked with players such as Cameron Young and Will Zalatoris to dial in a 13-degree head that worked as a go-to club off the tee and off the deck.
Collaborating with the game’s best players throughout the R&D process, and then earning their final validation, is foundational to the development of all high-performance Titleist golf equipment.
Stay tuned to Titleist’s social channels for further updates.
